Google SMS channels for india - any good?

Some days ago I stumbled upon google's new service in India - Google SMS Channels. so basically what you do is create a group or channel and invite people by entering their e-mail or mobile number (they must be indian residents) and if they subscribe to you channel they can get SMS updates which you will post on your channel... is it Still confusing? OK lets go step by step :

1.) You have to Create Channel

2.) You Invite People to Join It.

3.) People subscribe to your channel.

4.) You post news / updates / whatever crap on your channel.

5.) Your subscriber gets updates as SMS for free in their mobile.

Pretty neat ain't it?
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The service is pretty useful for both Users and Channel Owners.

For Channel Owners :

1.) You can get your content to more people. Even those who dont have a computer or a active net connection. I bet atleast 90% people you know atleast have a mobile phone.

2.) You can create a channel specifically for friends... and send them messages all at once. Pretty cost effective huh?

3.) You can advertise your product or service

4) None of your friends can say.. "Aalsi ek bhii SMS reply nahi karta/karti"

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For users :

1.) We users can subscribe to channels related to news to get them in SMS, All for Free. w00t.

2.) Join local SMS channels to get connected with people from same city.

3.) Get information on new products.

4.) Subscribe to those Shayari, Jokes channels and get lots of cool SMSs to forward.

The service is easy to use for both Channel Creators and Users. To use the Google SMS Channels (for india) you must register there Visit Here: http://labs.google.co.in/smschannels

All you need to do is Login with your Google Account. Select a nickname for using the service, provide your mobile number (a working one), Enter the confirmation code you recieve on mobile. Thats It.